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    Customer Relationship Management and Business Intelligence

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    Possibilities and Perspectives of Applying the E-learning Model in Educational Institutions in Bosnia and Herzegovina

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    E-learning is a type of learning by using electronic technologies to access an educational program outside of a traditional classroom. As conventional classrooms continue to be transformed into digital ones, teachers must deliver lectures through multiple learning modes. Digitally enriched content and personal learning should be the primary way of teaching, as well as collaborative and interactive learning. The paper presents issues relating to education in a virtual environment, the role of virtual reality, and artificial intelligence that is increasingly entering classrooms in developed countries. The paper explores what application of artificial intelligence means for the development and broader implementation of electronic learning in virtual classrooms around the world, as well as in developing countries such as Bosnia and Herzegovina. The paper presents the advantages and opportunities that contribute to the improvement of e-learning in educational institutions and the benefits for students and other parties involved in the educational process, such as teachers and parents
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